There’s a big difference between customer experience and customer service. In this video, Entrepreneur Network partner Patrick Bet-David goes through the major differences between the two. Bet-David also recommends some exercises you can do to understand customer service at your business.
Customer service is reactive, where customer experience is proactive, Bet-David says. For example, customer service could be helping an upset client with an issue they are having with your product or service. Customer experience is providing things such as a loyalty rewards program or special promotions for customers’ birthdays.
How you treat your customers and the experience you create for them is key to running a successful business.