How To Create A Customer Who Stays Forever?
Create a customer??? What does that mean? If you take a look around, every product or service that you consume has been made. Someone or something had to assemble the item in order for you to use it, eat it, look at it, etc. So, how does this work with the customer? Here are a few points where you should focus on:
#1. Ensure Care and Perfection
When we as the company are trying to have a customer use our product or service. We want the best for that customer. We don’t want anything sub-par or below average because no customer would want that.
#2. Make The Right Choices
When we manufacture a product or offer a service we have to be mindful of the kind of features we put into it. How is what we make going to serve the customer?
Will it be something they can get value from?
Is it going to solve a problem?
Will it provide the right level of satisfaction for the customer?
These are all choices we’d have to make as business owners so that the customers can be happy and satisfied with us.
#3. Recalls (Service Recovery)
Still using the car analogy. As we know there are recalls sometimes on vehicles when they are not right. Sometimes this is not discovered until later in the life of the vehicle. How do we handle a situation where there are flaws or some type recall needed for a product/service that the customer has obtained from the business?
#4. Ensure Positive Service Experience
The sale and the service have to be consistent across the board in order for the customer to feel like they made the right decision in buying from you. If you have decided on what your mission and brand values are going to be, that mentality has to carry throughout the organization. If the customer goes to one part of your business and they get exceptional service and another part of the business renders sub-par service, then that customer is going to have some mixed feelings about their choice to do business with you.
