Tag: Customer Support Servives

CRMs And Marketing Automation

September 13, 2019

What is marketing automation?

Generally speaking, marketing automation represents a software solution that automates repetitive and time-consuming tasks, relieving the workload on the employees. In marketing departments, automation is used to eliminate all types of manual activities, including:

  • Email campaigns
  • SMS campaigns
  • Social media posting
  • Ad placement
  • Data analysis and management

Why use marketing automation?

Marketing automation doesn’t just help you reduce the workload, it also helps increase your productivity and improve the overall work environment.

If your business relies on a list of leads, contacts or opportunities, it represents the ideal candidate for marketing automation. This means you can use marketing automation to:

  • Improve sales conversions
  • Shorten the sales cycle
  • Extend the customer lifetime
  • Improve engagement rates
  • Create a more collaborative work environment
  • Increase ROI

However, a CRM or marketing automation software can help your company in other ways as well. For example, it can reduce the amount of monotonous admin work, such as invoicing, writing proposals, etc.

In addition to that, it can streamline the hiring process by creating an email chain that will automatically recognize the best candidates and contact them. Similarly, it can improve the effectiveness of your email campaigns by segmenting your audience and creating trigger-based messages.

Further, it lets you plan multi-channel marketing automation and manage it on the go. This way, you can even create dynamic, personalized content for your landing pages and emails

Why incorporate marketing automation in CRM?

You may be wondering why you should incorporate marketing automation in a CRM. Surely, it’s better to have a highly specialized program that deals only with automation and advanced software in the form of a CRM to generate the highest revenues.

While this may sometimes be true, it’s often misleading and incorrect. Moreover, it’s the wrong perspective. You should not be thinking about what marketing automation and a CRM can bring individually, but focus on what results they can bring combined.

When you integrate marketing within a CRM or you choose a CRM that comes with integrated marketing automation, such as Simply, you can enjoy the following benefits:

  • Reduced costs
  • Increased productivity
  • Centralized platform
  • Unified data management
  • Improved collaboration

Source: Simply CRM

Customer Support and Technology

How to Use Technology to Improve Customer Service

June 23, 2018

There’s no denying the fact that customer service is important to a small or mid-sized business. The quality of that service will either enhance or degrade customer loyalty to your brand and your business. With the economy in recession, customers have more alternatives than ever. The business that proves to be responsive to customer questions, complaints, or other needs can gain a clear competitive advantage. That’s why it’s so important to understand how new technologies can help you anticipate customer needs, tailor business processes to best serve customers, and ultimately improve the efficiency of your business – the latter of which can keep costs down.

Customer Service Technology

There are a few major areas in which technology now is able to help provide key advantages to businesses in engendering customer loyalty by improving customer service:

  • Websites. Providing areas on your website where customers can answer their own questions or seek answers from others.
  • E-mail. Using e-mail as a way to improve customer service and more quickly respond to certain needs or help requests.
  • Communications. Unifying communications so that you know that the customer who left a voice mail also sent an e-mail with the same request a few days ago.
  • Software. Better managing customer relationships with more sophisticated data-gathering tools, such as customer relationship management software.

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